What does it take to be a social leader these days? Social media isn’t really about tools, but it’s all about behaviors and relationships. When getting into the minds of people is out of the question, emotional intelligence is called for when it comes to building a strong community around your brand. Can you be a better leader when it comes to social media marketing? Jemima Gibbons, social media strategist, shares this and more in this interview from SLA Europe…
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